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The Power of the Email Marketing and Social Media Marketing

Email is a tool that nearly everyone uses today, and it continues to grow and be more prevalent among Internet users worldwide. Email marketing is a type of drip marketing technique and is best described as a direct marketing strategy that involves scheduling several promotional messages with relevant contact and specific “call-to-actions” via email. Email marketing should always be considered a strong component of your overall marketing strategy. When accompanied by other marketing techniques (such as social media marketing, which we will discuss in greater detail in this paper), it can reap significant benefits for your company.

Businesses use social media in their email marketing campaigns for a number of different reasons. Since social media has the capacity to reach a large audience very quickly, this provides an opportunity for a company to share content, increase their online following and enhance their brand credibility.