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Five Steps to Optimizing an eCommerce Site for Search Engines

Creating a popular website is more than just having a good idea; in order for a website to succeed it needs to produce a steady stream of incoming traffic, and to do that cost effectively, you need to implement solid SEO. SEO stands for search engine optimization, and is what allows search engines like Google and Yahoo! to find your website.

Any type of eCommerce website is essentially dead in the water without at least some form of SEO strategy. The whole purpose of these websites is to sell a product – if nobody's looking, nobody's buying. Any salesman also knows that sales are about numbers. You might only sell one product for every 50 people who view your website, but if you're bringing in 80,000 unique page views per month, you start to build a steady stream of income. 
 


 
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